If a business produces a fair profit doing charitable work, is that still charity or has it become greed?

In the new book, “Uncharitable,” author Dan Pallotta expresses frustration with public perceptions and expectations that charities and charitable work need always be prudent, never show a profit and even in some cases, behave in a saintly manner. According to Pallotta, the public expects and often forgives typical business models that make huge profits doing things that can, do and will hurt people, while applying a much higher fiscal standard to those companies earning a nice living actually helping people.